HOK Launches Gimmicky ‘Go Barefoot’ Campaign
This Earth Day, architectural firm HOK is pushing its more than 2,500¬† employees on four continents to “Go Barefoot.” The idea is to remind employees to cut their carbon footprint. Its inviting its clients, partners and local communities to go barefoot too.
“We are using Earth Day as a catalyst for making simple behavioral changes that will have a profound impact on our collective carbon footprint,” says HOK Sustainable Design Director Mary Ann Lazarus. “After making this single-day commitment, we hope our people are inspired to make permanent, positive changes to their travel and work habits.”
That probably doesn’t include going sans shoes every day.
The architectural design firm is asking its people to alter their work habits – taking public transportation or biking to work, eliminating paper usage, reducing use of disposable packaging – on April 22, to contribute to reducing the firm‚Äôs environmental impact.
HOK has developed a “Barefoot blog” and educational poster to go along with the campaign.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Portland Likely to Require Energy Benchmarking
- Using Building Energy Management for Factories
- New Energy System Will Save Stanford $420M
- Tire Plant Earns Superior Energy Performance Gold Certification
- Acuity Brands Acquires Indoor Location Software Company
- NJ School District Hires Honeywell for Energy Upgrades
- CODA Energy 50 kWh Storage Tower Achieves UL Certification
- Con Edison Development Procures GE Energy Storage System