HOK Launches Gimmicky ‘Go Barefoot’ Campaign

April 8, 2008

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This Earth Day, architectural firm HOK is pushing its more than 2,500 employees on four continents to “Go Barefoot.” The idea is to remind employees to cut their carbon footprint. Its inviting its clients, partners and local communities to go barefoot too.

“We are using Earth Day as a catalyst for making simple behavioral changes that will have a profound impact on our collective carbon footprint,” says HOK Sustainable Design Director Mary Ann Lazarus. “After making this single-day commitment, we hope our people are inspired to make permanent, positive changes to their travel and work habits.”

That probably doesn’t include going sans shoes every day.

The architectural design firm is asking its people to alter their work habits – taking public transportation or biking to work, eliminating paper usage, reducing use of disposable packaging – on April 22, to contribute to reducing the firm’s environmental impact.

HOK has developed a “Barefoot blog” and educational poster to go along with the campaign.

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