More Than 70% Of Public Aware Of Energy Star Label

April 10, 2008

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Public awareness of the Energy Star label has grown to more than 70 percent in 2008, an increase of about 20 percentage points over the last five years, according to a report, National Awareness of Energy Star for 2007. In many major markets where local utilities and other organizations use Energy Star to promote energy efficiency to their customers, public awareness is even higher, averaging nearly 80 percent.More than 70 percent of households reported being favorably influenced by the Energy Star label, up from about 50 percent in 2003. Eighty percent of these households reported they are likely to recommend Energy Star products to their friends, with 29 percent of households reporting they are “extremely likely” to recommend Energy Star.

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