The Executive’s Daily Green Briefing

April 10, 2008

Enterprise Opens Green Branches

keys_to_green.jpgEnterprise Rent-A-Car has designated four of its locations in Atlanta “Green Branches.”

Hybrids and fuel-efficient vehicles will make up around 60 percent of the fleets at each location, approximately 30 percent hybrid gas/electric vehicles and 30 percent fuel-efficient vehicles. The largest location - Buckhead Area Enterprise Rent-A-Car - will offer nearly 50 hybrids.

In October the company started a voluntary carbon offset program for renters.

In the past year, Enterprise has designated a total of eight “E85/FlexFuel” branches throughout the country.

Join the Discussion

Comments

When Enterprise says “Fuel-efficient” I hope they are talking only about Hybrids and diesel vehicles because flex fuel vehicles are certainly not that. Any use of ethanol is a net energy loss. GM ’s sudden love of the environment is simply a way to continue to make gas guzzlers thanks to E85 an extremely inefficient fuel. The CAFE standards call for all car companies to acheive an average MPG for all vehicles. I believe the most recent number is 27 MPG. Well if you make the biggest money off of 10 miles per gallon SUV’s you would hate to say good bye to them wouldn’t you?
The CAFE standards has a loophole, that being that an E85 vehicle operating on E85 miles per gallon are ONLY figured against the actual amount of gasoline in the blend (15%) if you divide 100% fuel by 15% gasoline (E85) you get the multipler to the mpg (6.66) therefore a gas guzzling 10 MPG SUV is given credit for 66.6 MPG. If you sell one SUV like this you can have 5 vehicles only acheiving 20 MPG and this gas guzzling SUV and you average more than 27 MPG overall.
GM is not the only one taking advantage of this free ride Ford and Chrysler are too. The big three are heading down the toilet and this is just their hands clinging to the rim.

Today's News

Industry Needs Energy Star For Servers - Now!

Industry Needs Energy Star For Servers - Now!

The other day while out shopping for Energy Star rated household appliances with my wife, I got to wondering why we ... continue »

Parse The Greens, Pass The Spectacle
Timberland’s Journey to Quarterly CSR Reporting
Peak Carbon
Consumers Understand Greenwash, So Why Can’t The Communications Industry?
MIT Report: World Can Learn From European Cap-And-Trade System

MIT Report: World Can Learn From European Cap-And-Trade System

The EU cap-and-trade system has operated well and has had little or no negative impact on the overall EU economy, according to ...

click to view full size chart »

Fewer Willing To Pay Premium For Green
EIA Projects 50% Growth In World Energy Use By 2030
Fuel Prices, Environment Drive Consideration Of Hybrids
UK Facing Higher Green Taxes

UK Facing Higher Green Taxes

Political and business leaders are warning that Britain faces a sharp rise in its tax bill to fund the country's move to ...

click to view video »

Climate Change And Public Health
Commute Program Helps Juniper Employees Reduce Trips
Clean Diesel Talked Up At Mid America Trucking Show
The Bottom Line

Marketing

New Video Shows Innovations In Textile Industry

Enterprise Rent-A-Car Says Thin Clients Will Save $500,000

Parse The Greens, Pass The Spectacle

Emissions

Ericsson Solar Cell Solution Deployed In South America

MIT Report: World Can Learn From European Cap-And-Trade System

Leaving Computers On Over Holiday Weekend Costs Big Bucks

Hi-Tech

Industry Needs Energy Star For Servers - Now!

Novomer Makes Sacrificial Binder From Recycled CO2

‘Old’ IT Doesn’t Have To Mean ‘Inefficient’

Efficiency

Logan Airport Wind Energy Excursion A Success

Ball Aims To Reduce GHG 16 Percent by 2012

Branson Plans Zero Carbon Resort, Launches Eco-Consulting Group

Manufacturing

Anaerobic Digestion Facility At Maker’s Mark Powers Distillery

EPA Web Site Provides Importing, Exporting Environmental Rules

GHG Emissions Up At Owens Corning, Energy Use Down

Carbon Offsets/RECs

Harrah’s Pitching Carbon Offsets

Denver International Carbon Offset Program Fails To Take Off

Passengers Will Pay For New EU Airlines Emissions Rules

CSR Reports

IBM Launches Green Consulting Service

Baxter Aims To Reduce GHG Emissions By 45% By 2015

JohnsonDiversey Saves Customers Over 1B Gallons Of Water In 2007

Major Players

P&W Geared Turbofan Engine Could Help Industry Cut Emissions

Dell Power Supply First To Receive ‘80 Plus Gold’ Certification

Dow Raising Prices, Again

See All Topics »