Target Launches First-Class Recycling Campaign

April 14, 2008

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In case you missed this, the April 8 issue of Newsweek, on sale April 8, has a cover that converts into a prepaid envelope for sending Target’s plastic shopping bags to Terracycle where they are manufactured into reTotes, the reusable shopping bags sold by the retailer.

After the bags are mailed in, readers receive a coupon in the mail to receive a free Retote.

This is a one-of-a-kind promotion that lets everyone who gets the magazine take part in an environmental program, said Newsweek President Greg Osberg. Its a clever use of the magazine and clever use by a marketer. Readers and Target shoppers will recycle their shopping bags and, in return, get a practical bag that can be used all the time.

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Reader Comments

I went to Target bought the magazine, packaged and mailed in my plastic bags with the hopes of receiving one of these bags, but have never gotten one back nor gotten a coupon for one in the mail. Have the forgotten about it or what?

Cath | June 28th, 2008

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