April 20, 2008
Number Of People Who Expect Severe Climate Change Shrinking
As the nation gets ready to celebrate Earth Day 2008, attitudes towards global warming are little changed from last year. Sixty-seven percent of Americans believe the activities of human beings are contributing to an increase in global temperatures, according to a survey by Harris Interactive. This is little changed from last year when 65 percent believed this. Last year, one in five (21%) Americans said they did not believe the activities of humans contributed to an increase in temperatures while this year 17 percent do not believe this.
Where there has been a change is in feelings towards the amount of the increase in temperatures. Last year, 50 percent of those who believe humans are contributing to an increase in temperatures characterized that increase as substantial; this year 40 percent say it is substantial. Just under this (38%) believe the change is moderate, while 33 percent said it was moderate last year. One in five (18%) say the increase is slight, while 14 percent said slight last year.
The impact of global warming is not one that people believe will be a threat to them or their families soon. Thirty percent believe global warming will present a threat to them and their families within their lifetime while 39 percent believe it will not and almost one-third (31%) are not sure. Last year, over one-third (36%) believed it would be a threat within their lifetime while 41 percent said it would not and one-quarter (24%) were not sure.
Carbon Footprints
Only one in ten (11%) Americans say that they have gone and looked up their personal and/or household’s carbon footprint. The younger people are, the more likely they have looked up their footprint. Almost one in five (18%) Echo Boomers (those aged 18-31) say they have looked up their carbon footprint and/or their household’s footprint as have 11 percent of Gen Xers (those aged 32-43) compared to just nine percent of Baby Boomers (those aged 44-62) and six percent of Matures (those aged 63 and older).
While people may not be looking up their carbon footprint, Americans claim that they are doing things that will reduce it and their carbon emissions. Almost two-thirds (63%) of Americans say they may have reduced the amount of energy they use in their home, while two in five (43%) have purchased more energy efficient appliances. Additionally, over one-quarter (27%) of Americans have started purchasing more locally grown food while one in five (21%) have stopped drinking bottled water. Much smaller numbers (2% each) have purchased a hybrid car or purchased carbon offsets from an organization.
While most people are doing something, one-quarter of adults (27%) are doing nothing to reduce their emissions. And, while younger Americans may be more likely to look up their carbon footprint, they are also more likely to do nothing about it. Three in ten Echo Boomers (29%) and Gen Xers (31%) say they are doing nothing to reduce their emissions compared to one-quarter (26%) of Baby Boomers and one in five (20%) Matures.
So What?
Experience suggests that we should be somewhat skeptical of claims people make about doing the “right thing.” Energy consumption continues to increase so whatever actions people are taking are probably modest ones.
Advertisers
Enhance Sustainability. Improve Profitability.
Learn how at the SAP Sustainability Resource Center. >>
Unclear about the EPA's new GHG Rule?
Learn how it could affect your business. >>
EPA mandatory emissions reporting starts Jan 1st
CSA Standards can help your organization get ready for compliance. Find out how. >>
Product Environmental Compliance Best Practices
How to achieve compliance at a significantly lower cost. Download the full report. >>
Join the Discussion
Recent Daily News [ see all ]
- 11/20/2009
- 11/19/2009
- 11/18/2009
- Ontario May Follow California’s Lead on TV Energy Efficiency
- EPA Is One Step Closer to New Ship Emissions Standards
- European Paper Industry Cuts CO2 Emissions by 42% since 1990
- CDP Launches Water Disclosure Project
- Whirlpool Cuts Water Use by Nearly 22% from 2004 to 2008
- National Grid Again Rejects High Costs of Offshore Wind
- California City’s Green Building Ordinance Applies to Commercial Buildings
- Agilent To Save $3.5M Over 10 Years With Solar
- S. America Takes Most Urgent View of Copenhagen Talks
- Texas, China Wind Partners May Build U.S. Factory to Appease Critical Lawmaker
- Volvo, Mack Engines First to Meet 2010 EPA Emissions Standards
- Around the Web – Nike, Google, Nissan, Bush’s Green Library, WWF
- Fossil Fuel Emissions Rose 29% since 2000
- SEC Charges Four in ‘Green’ Investment Ponzi Scheme
- No Sunny Skies for Two Solar Projects in Texas, California
- Canada Delays GHG Emissions Regs, Russia Ups Emissions Cuts
- News Corp. Taps Hara for Energy Efficiency, Environmental Management
- Rising Sea Levels Would Hit U.S. East Coast Hardest
- Building an Energy-Efficient Data Center Using Virtualization Technology
- Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
- A/V Equipment Gets New Energy Star Requirements
- By Scaling Back Catalogs, JC Penney to Save 30% on Paper
- Around the Web – Starbucks, EcoFactor, UPS, Brownfields, Eco-Labels
- Subaru Touts Energy & Environmental Initiatives
- U.S., China Partner on Renewable Energy, Energy Efficiency
- Green Buildings Do Double Duty: Reduce Energy Use, Lower Financial Risk
- UK to Ease Rules for On-Site Renewable Energy Installations
- Intel Eyes Wind, Electric Cars
- Nike Tops Annual Climate Action Scores
- Iranian Tanker Firm to Cut Fuel Use 28%
- Corporate Jetsetters Can be Carbon Offsetters
- USPS Energy Use Down 9% From 2005 to 2008
- From Solar Applications to Christmas, LEDs Light the Night
- EPA May Regulate Sulfur Dioxide Emissions on Hourly Basis
- MITEI: Sustainable Energy & Terawatt-Scale Photovoltaics
- Around the Web – Health Care & Energy, Shell, NBC
Charts [ see all ]
Popular Topics
Energy Efficiency
Data Center
Emissions
Facilities
Electricity
Sustainability
Water
Supply Chain
Efficiency
Green Marketing
Strategy & Leadership
Research
Fleets & Transportation
Carbon Finance
Conventional Energy
Clean Energy
Waste & Recycling
Paper & Packaging
Policy & Law
Utilities
Construction
Comments and Discussions
Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."
Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."
peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."
Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."
Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."
Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."
peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."




Reader Comments
Nothing people are willing to do will be green enough. There are over six billion people on this planet. Each one self possessed. Each one wanting MORE. And most people are willing to accept war as a way to settle things. Truly, there is little hope. It doesn’t matter what most people (who are misinformed) believe. The earth is over populated. Life is going to become difficult during the next few years.
Only China is doing anything about the population explosion. Despite that, China’s industrial growth will still increase their contribution to glbal warming.
How about the Pope’s position on birth control? His view is shared by other religions as well. Mankind is becoming like lemmings on the verge of going over the cliff. Will anyone survive the eventual world wide thermonuclear war?
William McLean | May 2nd, 2008