While consumer spending has fallen in many categories due to a weakened U.S. economy and budget tightening, Americans are still willing to pay more for green products and services, according to a survey commissioned by SCA and conducted by Harris Interactive.
Overall, 47% of U.S. adults agreed they would be willing to pay more for environmentally-friendly products.
The respondents said they were willing to spend an average of 17% to 19% percent more for each of these green products.
The study was conducted via a six-question online omnibus poll interviewing a nationwide sample of U.S. adults aged 18 years and over. Data was weighted to generate a representative sample of the total U.S.
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