Recession Or Not, Consumers Pay More For Green Products

April 21, 2008

While consumer spending has fallen in many categories due to a weakened U.S. economy and budget tightening, Americans are still willing to pay more for green products and services, according to a survey commissioned by SCA and conducted by Harris Interactive.

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Overall, 47% of U.S. adults agreed they would be willing to pay more for environmentally-friendly products.

64% of those surveyed said they would be willing to pay more for a hybrid car
63% indicated they would spend more for organic, fair trade, or locally sourced food
62% said they would dig deeper into their wallets for green/organic cleaning supplies
57% of those surveyed said they would pay the additional costs for products made from recycled materials

The respondents said they were willing to spend an average of 17% to 19% percent more for each of these green products.

The study was conducted via a six-question online omnibus poll interviewing a nationwide sample of U.S. adults aged 18 years and over. Data was weighted to generate a representative sample of the total U.S.

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Reader Comments

Interesting. I guess there will come in time a tipping point when either most products are environmentally friendly or there are so many produced that they will cost the same as normal versions?

The Green Republic | July 31st, 2008

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