Recession Or Not, Consumers Pay More For Green Products
While consumer spending has fallen in many categories due to a weakened U.S. economy and budget tightening, Americans are still willing to pay more for green products and services, according to a survey commissioned by SCA and conducted by Harris Interactive.
Overall, 47% of U.S. adults agreed they would be willing to pay more for environmentally-friendly products.
- 64% of those surveyed said they would be willing to pay more for a hybrid car
- 63% indicated they would spend more for organic, fair trade, or locally sourced food
- 62% said they would dig deeper into their wallets for green/organic cleaning supplies
- 57% of those surveyed said they would pay the additional costs for products made from recycled materials
The respondents said they were willing to spend an average of 17% to 19% percent more for each of these green products.
The study was conducted via a six-question online omnibus poll interviewing a nationwide sample of U.S. adults aged 18 years and over. Data was weighted to generate a representative sample of the total U.S.
Energy Manager News
- Tesla’s Battery Storage Device Put to Use. Time to Exhale?
- Variable Speed Drives are a Powerful Efficiency Tool
- Veolia Checks Into the UK’s Tallest Hotel
- Massachusetts Aims for Critical Care Resiliency
- State of Michigan and MISO Propose Retail Capacity Charge
- Breaking the Ice with Thermal Energy Storage
- Ameresco to Upgrade Federal Prison in Butner, NC
- Alpen Introduces Window Package Rated at R10 Insulation