April 23, 2008
Price Sensitivity of Environmentally-Friendly Products
According to Natural Marketing Institute’s 2007 LOHAS Consumer Trends Database, price is still a very important factor for determining purchase propensity. As shown in the figure above, nearly 60 percent of U.S. consumers admit that “while they care for the environment, they purchase items based on price” and less than one-third of consumers are willing to pay 20 percent more for environmentally-friendly products. Especially given overall economic stability concerns, manufactures must remain conscious that environmentally-friendly products and services must be moderately priced for mainstream acceptance, according to the report.
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Btok on Canada Delays GHG Emissions Regs, Russia Ups Emissions Cuts
"http://www.infowars.com/dr-tim -ball-on-the-significance-o..."
ruffie on Wind Power Investments Grow in North America
"Anyone with any knowledge of the energy business in Canada knows that the majority of smart..."
Rod Johnson on Stimulus Package Delivers $2.4 Billion for Electric Vehicle Projects
"Will this stimulus be extended to other electric utility vehicles?"
Charli on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Thanks Environmental Leader, for..."
James Beddingfield on Oceans May Trap more Carbon than Forests
"Another great thing about an ocean-based carbon sink is that it can’t..."
Custom Organic Shirts on Climate Scientists Alleged to Have Manipulated Data
"Wow, EL – should have seriously done even some background research..."
Phil on Climate Scientists Alleged to Have Manipulated Data
"Pete old boy, why don’t you just trot out the math that carries you from your..."
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