Research currently underway at Sun Microsystems is trying to measure the carbon footprint of individual e-mails, BusinessGreen reports.
The aim of the exercise is to try and prove, quantifiably, that e-mail has an environmental advantage over other methods of communication.
The research also hopes to enable firms to benchmark the carbon footprint of their own e-mail systems against best practices.
The resulting metric should allow firms to identify the policies and systems they could implement to ensure the carbon footprint from their emails are as low as possible, said Richard Barrington, head of sustainability and public policy at Sun in the UK.
“It is not an easy task but we are looking at the mail servers, the different software applications used, the network devices and trying to extrapolate the energy used back to the email itself,” Barrington said.
Sun recently was named one of the “100 Best Corporate Citizens” and also made Infoworld’s Green 15.
Retailers, Developers and Eco-Business Leaders...learn about green retail trends, consumer buying habits and sustainable business practices. Register NOW to Attend!
The 2008 Green Leaders Survey collects sustainability program insights from business and civic leaders. Learn from peers what works and what doesn't. Take survey>>
Today's combination of dwindling natural resources, economic uncertainty, and the growing threat of global warming underscores the urgent need to embrace "being ... continue »
The National Geographic Society and the international polling firm GlobeScan have unveiled a new mechanism for measuring and comparing individual consumer behavior ...
click to view full size chart »
Joe Sprouls gives a tour of Citigroup's $310 million Green Skyscraper.
Join the Discussion