Clear Channel Sets Up SmartBike Bicycle Sharing In DC
The District of Columbia has teamed up with Clear Channel Outdoor to make the program possible. Clear Channel will have exclusive advertising rights in the city’s bus shelters. The company has reached a similar deal with San Francisco. Chicago and Portland, Ore., are also considering proposals from advertisers.
For a $40 annual membership fee, SmartBike DC users can check out bicycles for three hours at a time. Subscribers who keep bicycles longer than the three-hour limit will receive demerits and could eventually lose renting privileges.
Bike-sharing has become a “public service subsidized by advertising,” said Bernard Parisot, the president and co-chief executive officer of JCDecaux North America, an outdoor advertiser that made a proposal to bring bike-sharing to Chicago.
As recently as October 2007 Portland issued a request for proposals for a bicycle fleet for rent to the public. An April 28, 2008, BikePortland.org headline read, “Washington wins bike-sharing race; is Portland far behind?”
Paris launched a bicycle service last year with more than 10,600 bikes available at 750 stations all over the city.
Last December, Toronto’s six-year-old bike sharing program ended because it ran out of money.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Energy Storage in the Fast Lane
- Alberta Firm Aims for Energy Neutral Egg Laying Barn
- The Department of Energy Seeks to Improve the Better Buildings Challenge
- Behind the Meter: The Many Advantages of Energy Benchmarking
- Telecommunications Companies Upgrade Their Approaches to Energy
- Cutting Energy Use in Fire Stations
- Revolution Lighting Signs School Districts in NY, NJ
- Green Building Boom Is Pumping Billions into US Economy, Retrofits Are Fueling the Trend