Beginning next month, SmartBike DC will make 120 bicycles available for rent at 10 spots in central locations in the Washington, DC area, the New York Times reports.
The District of Columbia has teamed up with Clear Channel Outdoor to make the program possible. Clear Channel will have exclusive advertising rights in the city’s bus shelters. The company has reached a similar deal with San Francisco. Chicago and Portland, Ore., are also considering proposals from advertisers.
For a $40 annual membership fee, SmartBike DC users can check out bicycles for three hours at a time. Subscribers who keep bicycles longer than the three-hour limit will receive demerits and could eventually lose renting privileges.
Bike-sharing has become a “public service subsidized by advertising,” said Bernard Parisot, the president and co-chief executive officer of JCDecaux North America, an outdoor advertiser that made a proposal to bring bike-sharing to Chicago.
As recently as October 2007 Portland issued a request for proposals for a bicycle fleet for rent to the public. An April 28, 2008, BikePortland.org headline read, “Washington wins bike-sharing race; is Portland far behind?”
Paris launched a bicycle service last year with more than 10,600 bikes available at 750 stations all over the city.
Last December, Toronto’s six-year-old bike sharing program ended because it ran out of money.
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Comments
I have to disagree with the conclusion of this article. The Velib program is Paris has been hugely successful and has kept on growing since launch. On the other hand, I have a hard time understanding how such a bike sharing program could work with only 120 bicycles for a city of ~600,000 people. What was the city thinking when they gave away their advertising revenue for such a small return! I hope they plan on expanding this offering aggressively.
Julie Medina April 30th, 2008