The Executive’s Daily Green Briefing

April 30, 2008

Microsoft: Code Green

microsoft_vista_energy.jpgMicrosoft plans to work more closely with independent software developers to help the company build applications that don’t draw CPU cycles unnecessarily, InformationWeek reports.

The Windows Vista operating system includes energy management features that are superior to those found in the older Windows XP, said Rob Bernard, Microsoft’s chief environmental strategist, speaking at the Interop tech conference in Las Vegas. Among them is a feature that puts Vista to sleep instead of activating an energy-consuming screen saver.

Bernard also said Microsoft is working on cutting its carbon footprint by developing applications that don’t draw CPU cycles unnecessarily.

Last year, the company said it expected Windows Server 2008 systems to use about 20 percent less power than existing Windows Server systems

Other initiatives the company has taken to help reduce its own energy footprint include building a data center at a location in Quincy, Wash., because it was three power poles away from a hydroelectric dam, operating a bus service for its Seattle-based employees, and measuring the ecological impact of conferences it holds in cities such as Seattle, Orlando, and Las Vegas.

Microsoft is also providing President Bill Clinton’s Clinton Foundation with online software and tools that will enable cities around the world to consistently monitor and measure their carbon emissions.

Vista has had its critics, environmental organizations have said Vista could lead to a mass upgrade of PCs that would result in old machines being dumped in landfills.

Join the Discussion

Today's News

Using Green IT To Get Out Of The Red And Into The Black

Using Green IT To Get Out Of The Red And Into The Black

Today's combination of dwindling natural resources, economic uncertainty, and the growing threat of global warming underscores the urgent need to embrace "being ... continue »

Measuring, Managing, Saving: Making Energy Efficiency Visible
Lean And Clean With Green Purchasing
‘Recyclable’ Is So Last-Century
Successfully Enticing LOHAS Consumers to Grocery Stores
Belief In Global Warming Slips

Belief In Global Warming Slips

The proportion of Americans who say that the earth is getting warmer has decreased since January 2007, mostly because of a decline ...

click to view full size chart »

U.S. Lags Behind On Green Consumption And Behavior
Green Marketing Campaigns Not Sticking
eCommerce Goes Green
Sony, Mohawk Bring Greener Products To Market

Sony, Mohawk Bring Greener Products To Market

Big companies are pushing research to bring greener products to market, according to this CNN video....

click to view video »

Tour Of Citigroup’s Green Skyscraper
China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers
Customer CSR Expectations Top Of Mind For CEOs
The Bottom Line

Marketing

Green Meetings Don’t Have To Cost More Green

Green Marketing Campaigns Not Sticking

Adam Werbach’s Answer To Consumerism’s Global Warming Blues

Emissions

McCain Calls For Mandatory Limit On Emissions

Kohl’s Installing Solar Power On 50 More Stores

Companies Respond To Climate Change Shareholder Resolutions

Hi-Tech

Using Green IT To Get Out Of The Red And Into The Black

Cutting The Internet’s Carbon Footprint

Report: Data Center Energy Efficiency Needs To Double By 2012

Efficiency

Virtual Hotel Aims To Improve Industry Sustainability

Popularity Of Energy Efficiency Utilities Grows

Starwood Going Green With Element Hotels

Manufacturing

Ford Racks Up Another Environmental First

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers

IBM, GSK, Herman Miller See Healthy ROI From Green Purchasing

Carbon Offsets/RECs

Enel Buys $232 Million Of Carbon Credits From China’s Wuhan Steel

RGGI Cap And Trade To Go Online Sept. 10

NAM, ACCF: Lieberman-Warner Bill Will Cost U.S. Big

CSR Reports

Brazilian, Indian Companies Dominate GRI Reporting Awards

CSR: Chevron To Invest $2.5B in Alternative, Renewable Energy Tech

Colgate-Palmolive Improves Production Efficiency

Major Players

Sony, Mohawk Bring Greener Products To Market

Tour Of Citigroup’s Green Skyscraper

Food Services Industry Hammered On Climate Performance

See All Topics »