The Executive’s Daily Green Briefing

Archive for April, 2008

Major Aviation Industry Players Ink Climate Change Pledge

Major Aviation Industry Players Ink Climate Change Pledge
At the third annual Aviation and Environment Summit in Geneva April 22 and 23, 2008, airlines, airports, and aircraft ...

Vodafone Calls For 50% Reduction In Its Global Warming Emissions

Vodafone Calls For 50% Reduction In Its Global Warming Emissions
Vodafone Group has announced that it will cut its CO2 emission by 50 percent by the year 2020 through increased energy ...

Vertigro Turns Algae Into Biofuel

Vertigro Turns Algae Into Biofuel
CNN has an interesting video on Vertigro. Glen kertz grows algae in bags suspended in a greenhouse. Oil is extracted and turned ...

Price Sensitivity of Environmentally-Friendly Products

Price Sensitivity of Environmentally-Friendly Products
According to Natural Marketing Institute’s 2007 LOHAS Consumer Trends Database, price is still a very important factor for determining purchase propensity. ...

‘Recyclable’ Is So Last-Century

‘Recyclable’ Is So Last-Century
Last fall, I used the term "greenwashing" in a panel discussion with business leaders in Austin, Texas. Though this is a phrase ...

Green 15 - InfoWorld Picks Top Green IT Leaders

Green 15 - InfoWorld Picks Top Green IT Leaders
InfoWorld has unveiled its selections for the Green 15 awards. Recipients are organizations that have made significant ...

As Goes Wal-Mart…Retailer Says Green Product Adoption Up In 2007

As Goes Wal-Mart…Retailer Says Green Product Adoption Up In 2007
Wal-Mart has announced an adoption rate increase of 66 percent from last year in its sustainability Live Better Index, which has ...

CDM Projects Prevent 135 Million Tonnes Of CO2

CDM Projects Prevent 135 Million Tonnes Of CO2
The Clean Development Mechanism has taken some heat lately, but here's some positive press. Projects to reduce carbon ...

Kraft, Marks & Spencer Among Sustainable Packaging Award Winners

DuPont has announced the winners of the 20th DuPont Awards for Packaging Innovation, which recognized "achievements that improve the ...

Planet Green Prepares For Launch

Planet Green Prepares For Launch
Planet Green is hoping to tap into corporate America's new focus on eco friendliness. The channel will launch June 4th and its ...

Environmental News Snippets: Unilever, Dell, Goodyear, Evian - 4.23.08

Environmental News Snippets: Unilever, Dell, Goodyear, Evian - 4.23.08
Unilever targeted in orang-utan protest Environmental protesters dressed as orang-utans today staged demonstrations against the consumer goods giant Unilever to ...

FedEx Installs Solar Power Systems

FedEx Installs Solar Power Systems
FedEx Freight has installed a solar power system in Whittier, California, and is nearing completion on a similar solar-powered ...

How To Keep Sustainability Initiatives Rolling After Earth Day

How To Keep Sustainability Initiatives Rolling After Earth Day
Companies are plastering the Internet with press releases touting Earth Day initiatives - yours is probably one of them. ...

AEP Orders Hybrid Utility Trucks

AEP Orders Hybrid Utility Trucks
American Electric Power has ordered its largest number of hybrid trucks to date - 18 International DuraStar ...

JPMorgan Targets 20% Emissions Cut

JPMorgan Targets 20% Emissions Cut
JPMorgan Chase says that by increasing energy efficiencies in its facilities worldwide, purchasing energy from renewable sources, and educating ...

Recession Or Not, Consumers Pay More For Green Products

Recession Or Not, Consumers Pay More For Green Products
While consumer spending has fallen in many categories due to a weakened U.S. economy and budget tightening, Americans are still willing to ...

Green Data Center Adoption Stalls

Green Data Center Adoption Stalls
Fifty-one percent of companies have a green data center strategy, according to a Digital Realty Trust survey of ...

Environmental News Snippets: Yahoo, Shell, AMD, Ricoh, Think - 4.22.08

Environmental News Snippets: Yahoo, Shell, AMD, Ricoh, Think - 4.22.08
Think To Bring All-Electric Cars To U.S. Next Year Think Global, the Norwegian company making an all-electric town car, has ...

GE, Gamesa, Siemens, Vestas Talk Up Renewable Energy Tax Credit

GE, Gamesa, Siemens, Vestas Talk Up Renewable Energy Tax Credit
Senior executives from four of the world’s top wind turbine manufacturers - GE Energy, Gamesa, Siemens and Vestas - joined today in ...

Dole Offsets Transport of Bananas and Pineapples in Costa Rica

Dole Offsets Transport of Bananas and Pineapples in Costa Rica
Dole says that its operating division in Costa Rica will purchase carbon offsets from the Costa Rican Government's program ...

Today's News

Ecolabeling – Bridging The Gap

Ecolabeling – Bridging The Gap

There’s no question that ecolabeling is in demand as companies in all sectors launch marketing focused on "green" company and product attributes.  ... continue »

The Green Chemistry Tipping Point
Data Centers and Carbon Pricing
From Purchaser to Participant – Keeping Consumers’ Interest During Recession
The Greening of Retail: Lowering Costs and Raising Customer Loyalty
Over Half Of Consumers Factor Green Record Into Buying Decisions

Over Half Of Consumers Factor Green Record Into Buying Decisions

Close to all American consumers (90%) believe that acting in an environmentally responsible way is important, but feel corporations hold most of ...

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Cost-Savings Key Driver to Green IT in Small Businesses
The Media’s Key Role in ‘Greenwashing Washout’
Economy Won’t Slow Down Green Consumers
Sustainable Designers Speak Up

Sustainable Designers Speak Up

Nest recently held their 2nd designer discussion "Design with a conscious". with a packed house, three product designers spoke about their ...

click to view video »

Carbon Trust On Impact of Policy on Sustainable Technology
Ineos Gets Biofuel From Waste
Commercial Composting Takes Root In Portland
The Bottom Line

Marketing

Patagonia Campagn Asks Customers to ‘Vote the Environment’

Over Half Of Consumers Factor Green Record Into Buying Decisions

Not So Easy Bringing Green Products To Market

Emissions

Crystal Rock’s Solar System Up and Running

Dell Reaches Carbon Neutral Goal 5 Months Ahead Of Plans

Method Provides Incentives for Supply Chain to Reduce Emissions

Hi-Tech

Cost-Savings Key Driver to Green IT in Small Businesses

IBM Plans to Build Energy Efficient, Adaptive Data Center

Pepsi Picks Redemtech to Handle E-waste

Efficiency

Ikea To Sell Solar Panels

DOE Assessments Help 3 Plants Save Over $1.5 Million Combined

NewPage Cuts Energy Use with Lighting Retrofit

Manufacturing

Herman Miller Sees 32% ROI in Energy Efficiency Investments

Climate Exchange Strikes China Emissions Trading Deal

Lotus To Raise Wind Turbines At Factory

Carbon Offsets/RECs

Ski Industry Releases Environmental Report

Burt’s Bees Sets Greenhouse Gas Reduction Goal

Results From Carbon Footprint Calculators Vary Widely

CSR Reports

Most Companies Skip Getting CSR Reports Assured

Campbell’s Cuts 1.5 Million Gallons of Water Per Day

KB Home To Build Only Energy Star Standard Homes

Major Players

Nissan Unveils Eco-Pedal

Japanese Steel Makers to Cut GHG Emissions by 30%

AT&T Joins Green Grid, Promotes Data Center Energy Efficiency

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