Target’s New Eco-Apparel Line To Debut at Barneys

May 2, 2008

Email this story Print this post Add your comments

Target Corp. is introducing its first line of eco-friendly apparel at luxury retailer Barneys New York, the Wall Street Journal reports.

Target commissioned 60 pieces from designer Rogan Gregory, who uses 100 percent certified organic cotton and other natural fibers in his collections that are typically sold at Barneys and Bloomingdale’s.

Barneys’ “Rogan for Target” collection will debut at Barneys New York May 9 through May 11, 2008, before moving to Barneys Los Angeles from May 16 through May 18, after which shoppers can look for the collection at Target stores.

A “Rogan for Target” roll-up sleeve sweater and a leopard-print swimsuit will cost $15 to $45 — significantly less than the least expensive item sold in Gregory’s Loomstate line at Barneys, where T-shirts are priced at $68 and a sweater hoodie can cost $235.

Gregory told the Wall Street Journal that his collection for Target will make the organics-apparel movement more “democratic” by making it more affordable to the masses. Fabrics he uses cost 15 percent more than nonorganic fabrics, he said, while finished garments generally carry a 5 percent premium.

“Organic mania” is spreading to clothing at a clip and those in the swing of things know twenty-somethings represent about $520 billion in buying power.

More than 20 major brands and 1,200 smaller ones sell organic fiber products and spending on eco-fashion has doubled in the last two years.

Email this story Print this post Add your comments

Advertisers

Enhance Sustainability. Improve Profitability.

Learn how at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Best Practices: Product Environmental Compliance

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Recent Daily News [ see all ]

11/20/2009
11/19/2009
11/18/2009

Charts [ see all ]

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."

Environmental Leader