May 6, 2008

Green-Themed Email Marketing Sees Big Bump

Major retailers, including OfficeMax, Home Depot, Banana Republic and REI all sent e-mails with Earth friendly ideas or Earth Day themes this past Earth Day, MediaPost’s Email Insider reports.

Not only did the number of e-mails from retailers mentioning Earth Day more than triple this year compared to last , but the number of e-mails that included eco-friendly messaging without mentioning Earth Day increased more than six-fold.

An example of Earth Day e-mails MediaPost reported seeing included:

• OfficeMax promoting recycled paper, energy-efficient equipment and remanufactured products.
• Norm Thompson highlighting apparel made from recycled cotton and bamboo.
• Home Depot promoting Energy-Star appliances and CFL bulbs.
• Banana Republic raising money for the Trust for Public Land.
• REI promoting the merits of cycling.
• Crutchfield and Circuit City promoting recycling old electronics.

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