May 6, 2008
REI’s ’30% By 2009′ Goal Precedes ’100% By 2020′
In its second annual stewardship report, REI has established a 2009 goal to reduce emissions by one-third from its 2006 baseline in order to achieve its 2020 climate neutral goal. The company says since its planned growth would normally increase its greenhouse gas emissions, achieving an absolute reduction is “challenging.”
To start, the company achieved a reduction in its rate of greenhouse gas emission to 8.1 percent, primarily by addressing its largest source of emissions — REI Adventures travel — through a creative offsets program. Carbon offsets, the company notes, are its last resort, but, since air….
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