May 8, 2008

eCommerce Goes Green

B2B and B2C online sellers are increasingly adopting environmentally friendly business practices, according to research (download here) from Online Market World.

The results of the survey show that a number of companies are not only selling green products but buying them as well. Some are going so far as to cooperatively design products or packaging with suppliers.

The main two objectives among companies of all sizes is to reduce waste and energy consumption costs although other reasons such as corporate imaging, customer satisfaction, the reduction of carbon dioxide (CO2) emissions, and other objectives were also mentioned.

Some companies surveyed have formal programs in place that include written policies. Others have adopted informal practices which can be a simple as placing recycle bins in the copy room or break room.

The survey, which ran from January 15, 2008 to March 15, 2008, attracted feedback from 379 respondents representing virtually every industry type. The bulk of respondents came from retailers, technology companies, and advertising/PR/marketing agencies. Company sizes ranged from under $5 million to more than $500 million with the bulk of respondents representing companies selling $50 million or less per year.

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