Don’t Let The Economy Shut Down Your CSR Initiatives

May 11, 2008

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CRO has compiled a list of ways companies can stay responsible during an economic slowdown:

Make corporate responsibility initiatives a bigger priority with more resources and it will be difficult for them to fade away.
Prioritize the initiatives that can be completed with the lowest cost and the least risk.
Collaborate on CSR projects with other departments and share the costs.
With the battle for customers becoming more fierce, a downturn is the time to ramp up your investment in CR efforts and spend money on PR and marketing since you might be able to get a better deal from vendors.
Be trend-conscious and keep a close eye on your competitors CSR moves, as well as where federal, state and municipal policy and regulations are are headed.
Remember, what goes down must go up, if companies do their corporate responsibility homework and keep integrating sustainability as a way of doing business, their efforts should pay off.

Read the complete list here.

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