May 11, 2008

Starwood Going Green With Element Hotels

Starwood Hotels and Resorts Worldwide is introducing Element Hotels, a green hotel chain, scheduled to open this July in Lexington, Mass., and later in Irving, Texas, the New York Times reports.

Serving as a “laboratory” of sorts, the hotels will explore the design, construction and operations for all future Element properties. The company plans to open more than 20 hotels by the end of 2009, each being required to pursue LEED certification, which requires roofing materials that reflect heat from the sun; comprehensive recycling systems; chlorofluorocarbon-free refrigerants for heating, cooling and ventilation systems; the use of alternative energy sources; and priority parking for those driving hybrid vehicles. Room rates will start at around $165 a night, according to the company.

Last year it was announced that a fuel cell electric power plant was being installed at Starwood Hotels & Resorts Westin San Francisco Airport Hotel in San Mateo, California.

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