InterCall recently conducted a survey where individuals were asked what their companies are doing to reduce the size of its carbon footprint. The top response was providing conferencing tools to cutback on travel (66%). Our poll of over 900 workers further investigated the steps companies are taking to increase environmentally-friendly practices.
The survey made it clear that technology forms a key part of the green policy for many companies at this stage. And the key technologies are those supporting communications. In fact, many service providers are becoming a part of their clients’ green teams, to provide guidance on how companies can reduce their carbon footprint.
The reason conferencing has become a focal point is because of its role in reducing many of the carbon-heavy activities that are part of doing business that require only a change in behavior, for the most part. While stories of large companies investing millions to retool distribution and server networks, like Wal-Mart and IBM, are getting a lot of attention, these strategies don’t seem feasible for many businesses. By focusing on cost-saving and carbon-saving practices like avoiding travel, companies are able to realize immediate benefits for “going green.” This is a key reason why we are seeing so much increase in policies that involve collaboration technologies.
For example, the survey also told us that:
Many people thinking about the same-old conference calls say “How can I really get business done this way?” But the key really lies in two things:
There are many options out there for conferencing services, and at times like this it seems everyone is jumping into the game. To determine what type of conferencing tool is best for you, use this guide to help you understand your options:
To achieve the best adoption by employees, ease of use and scalability are important options to consider. Free training of the product is also a nice perk most companies will provide.
Robert Wise is Executive VP, Strategic Business Development, at InterCall, which provides a number of different conferencing solutions.
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