May 20, 2008
Green Labels Positively Impact Purchase Behavior
Certain labels and certifications that garner higher awareness and understanding, in part driven by their longevity in the marketplace, are the most impactful to consumers, according to Natural Marketing Institute’s 2007 LOHAS Consumer Trends Database. While many new labels have come to market recently, they have not yet matched the impact of programs such as ENERGY STAR. However, as more consumers look for proof of marketing claims, robust and transparent certifications will be important aids to consumers.
LOHAS consumers, the portion of the population that is most interested in sustainability and the earliest adopters of sustainable products, are significantly more likely to indicate that these logos have a high level of purchase impact compared to the general population. In fact, nearly three-quarters of LOHAS consumers agree that a seal or certification mark indicating a product is environmentally-friendly raises the likelihood that they will buy it.
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Matt Perry on Green Marketing: How It Works and When to Use It
"Hi Emily, Thank you for your article. Your background in science really comes through...."
Girard Gurgick on No Renewable Electricity Standard in Reid Energy Bill
"Does any one know why just passing a simple carbon tax is not the primary..."
Baltazar Perez on Green Marketing: How It Works and When to Use It
"Great article Emily and certainly environmental issues should be at the forefront..."
Tony Nocito on EPA Supports Superfund Tax Reinstatement
"Each one of the industries mentioned in this article are laden with asbestos. All of the..."
Terrence Murray on Wind Power Installations Drop to 2007 levels
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Martyn on Green Marketing: How It Works and When to Use It
"There’s one area of corporate Greenwash that really irks me and that’s the..."
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