Green Labels Positively Impact Purchase Behavior
Certain labels and certifications that garner higher awareness and understanding, in part driven by their longevity in the marketplace, are the most impactful to consumers, according to Natural Marketing Institute’s 2007 LOHAS Consumer Trends Database. While many new labels have come to market recently, they have not yet matched the impact of programs such as ENERGY STAR. However, as more consumers look for proof of marketing claims, robust and transparent certifications will be important aids to consumers.
LOHAS consumers, the portion of the population that is most interested in sustainability and the earliest adopters of sustainable products, are significantly more likely to indicate that these logos have a high level of purchase impact compared to the general population. In fact, nearly three-quarters of LOHAS consumers agree that a seal or certification mark indicating a product is environmentally-friendly raises the likelihood that they will buy it.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Direct Current Powers Building
- Honeywell Acquires Elster for $5.1B
- Business Services Firm Adds Energy Management to its Offerings
- Researchers Find a Way to Capture, Use Lost Solar Energy
- Ideal Power, KACO Converge Energy Storage, Solar
- Constellation Deploys Solar for Baltimore Ravens
- Franklin Energy Wins Contract for Wisconsin Load Limiting Program
- 80% of Businesses Choose Competitive Electricity Retailers in Deregulated Areas