HP Sticks Eco Labels On Printers

May 22, 2008

Email this story Print this post Add your comments

HP has launched a new program, Eco Solutions, designed to provide costumers with environmental information about HP products.

The program includes the HP Eco Highlights label which will be used across all HP product categories, with the newly introduced HP Deskjet D2545, HP LaserJet P4015x, LaserJet P4515x and LaserJet P4515xm printers being the first products to feature it. The labels will be featured on packaging, the web and in data sheets.

The labels offer information about potential energy and resource savings, rather than offering info on carbon emitted during manufacture and the trip through the supply chain, as is associated with the carbon labels being tested by various companies. Some of the info on HP’s label, such as “advanced toner technology enables more energy efficient printing,” sounds more like marketing hype than useful information.

HP seems enthralled with the idea of putting its green credentials on its packaging. Earlier this month, HP announced that it was the first company to receive approval from the U.S. EPA to have the agency’s SmartWay logo displayed on a selection of its consumer product packaging.

HP might be pumping up its green marketing on packages in order to tap into the growing pool of green consumers – a report from last December found that of major computer manufacturers, HP’s customers are the least green.

The company does have green achievements it can boast about. HP’s entire personal workstation line was the first in the category to achieve a “Gold” listing in the Electronic Products Environmental Assessment Tool. And the The HP rp5700 Business Desktop PC was the first product to meet the requirements that comprise the “gold” status of EPEAT.

In February, the company announced it had recycled nearly 250 million pounds of hardware and print cartridges in 2007, a 50 percent increase over 2006.

HP officials have pledged to reduce emissions from operations and the use of its products by six million tons below 2005 levels by 2010. And at this year’s CES, HP announced a commitment to cut energy consumption across its entire lineup of volume desktop and notebook PCs 25 percent by 2010.

Other initiatives announced today by HP include a carbon footprint calculator to assess energy and paper usage for printers, LaserJet printers with an Auto-On/Auto-Off feature, packaging that eliminates the need for an outer corrugated box and extensive foam, and a new HP paper policy.

Email this story Print this post Add your comments

Advertisers

Stay competitive through sustainability.

Find out how at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Survey Results: Product Environmental Compliance Best Practices

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Recent Daily News [ see all ]

11/24/2009
11/23/2009
11/20/2009

Charts [ see all ]

Government Intervention Required to Drive “Green” Technology

62% of Firms Assign Environmental Team for Green Goals

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Jetset1 on Energy-Savings Claims Don’t Add Up for Microsoft’s Windows 7
"This article is wrong. If your PC is less than a few years old,..."

Iain on McD’s in Germany Trades Red for Green In Logo
"Now if only their food was healthy and nutritious."

Phil on Climate Scientists Alleged to Have Manipulated Data
"After reading all the comments it seems obvious, to me, that the individuals populating..."

Marc Hudson on McD’s in Germany Trades Red for Green In Logo
"where will the stone be mined from- under what labor rights conditions? Will the..."

Clyde on Climate Scientists Alleged to Have Manipulated Data
"This just shows all the Global Warming freaks out there are a bunch of criminals cut from..."

Car Rental Singapore on News Corp. Taps Hara for Energy Efficiency, Environmental Management
"Energy reduction is a good thing. We need to save the..."

Meme Mine on WWF, WRI Make Last-Minute Pitches on Climate Change
"To the voting public, what the scientists say is irrelevant anymore for if you read..."

Environmental Leader