GM Exclusive Sponsor Of Planet Green

May 24, 2008

Email this story Print this post Add your comments

General Motors will be the exclusive automotive sponsor of Discovery Communications’ Planet Green, the first TV network devoted to environmental issues, Marketing Daily reports.

Discovery Communications’ Planet Green, a 24-hour eco-lifestyle network, scheduled to begin June 4, will feature 8 two-minute long documentary-style ads produced by Discovery Studios. Two “corporate” ads will feature GM executives — Beth Lowry, VP of environment, energy and safety policy, Larry Burns, VP of research and development, and Frank Weber, GM vehicle line executive with oversight of the Chevy Volt electric-car concept. Four of the other ads will be for Chevrolet and two for Saturn.

Apparently, the corporate ads will not feature GM vice chairman Bob Lutz who recently told reporters what he really thinks about global warming.

As part of the deal, GM’s Chevrolet division will have its products integrated in Discover’s “Greensburg,” a 13-part documentary series about the tornado that struck the Kansas town last year, and its aftermath.

In order to give Planet Green a lift prior to its June launch, Discovery Channel is airing some of the programming aimed for the new channel on Saturdays in May.

Email this story Print this post Add your comments

Advertisers

Enhance Sustainability. Improve Profitability.

Learn how at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Best Practices: Product Environmental Compliance

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Recent Daily News [ see all ]

11/20/2009
11/19/2009
11/18/2009

Charts [ see all ]

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."

Environmental Leader