GM Exclusive Sponsor Of Planet Green
General Motors will be the exclusive automotive sponsor of Discovery Communications’ Planet Green, the first TV network devoted to environmental issues, Marketing Daily reports.
Discovery Communications’ Planet Green, a 24-hour eco-lifestyle network, scheduled to begin June 4, will feature 8 two-minute long documentary-style ads produced by Discovery Studios. Two “corporate” ads will feature GM executives — Beth Lowry, VP of environment, energy and safety policy, Larry Burns, VP of research and development, and Frank Weber, GM vehicle line executive with oversight of the Chevy Volt electric-car concept. Four of the other ads will be for Chevrolet and two for Saturn.
Apparently, the corporate ads will not feature GM vice chairman Bob Lutz who recently told reporters what he really thinks about global warming.
As part of the deal, GM’s Chevrolet division will have its products integrated in Discover’s “Greensburg,” a 13-part documentary series about the tornado that struck the Kansas town last year, and its aftermath.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Con Edison Development Procures GE Energy Storage System
- Courthouse Replaces Oversized Boiler
- Indoor Farming Company Works on HVAC with PUE 1.0
- Toolkits Designed to Help Health Care Facilities Reduce Energy
- San Antonio Macyâ€™s Store Showcases Better Buildings Challenge Measures
- Natural Gas Gensets to Reach 27 GW of Installed Capacity by 2024
- Larson Releases a Solar Powered Generator with Manual Crank Mast
- Energy Efficiency in Food Service Businesses