The Executive’s Daily Green Briefing

June 3, 2008

Outdoor Industry Climbing Toward Sustainability

outdoor-industry-climbing-6383.jpgMembers of the Outdoor Industry Association Eco Working Group, representing over 50 brands, met recently to begin developing a framework for a “manufacturing index” it says will help the apparel, footwear and outdoor equipment industry measure its environmental impact, EcoTextile news reports.

Kevin Myette, Director of Research and Development at Recreational Equipment, says the group’s strategy is to focus on measuring what companies do to reduce their environmental footprint, such as improving design and materials and reducing toxins and, in the short-term, packaging.

The next Eco Working Group meeting will be August at the OIA show in Salt Lake City.

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