June 6, 2008
Method’s Brand Architect Discusses Sustainability Initiatives
Eric Ryan, Brand Architect of Method, an eco-friendly home products company, talks to Geoff Beattie of Cohn & Wolfe at the recent SB 08 conference about the company’s mission to connect with consumers who have never used eco-products before, and the challenges of overcoming the less sustainable aspects of their business, such as plastic packaging.
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