Hulk Tries For Green Connection, Launches Carbon Calculator

June 14, 2008

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The marketing folks at Universal Pictures are trying to create a relationship between the green star of its latest action movie and the green movement.

The studio and the World Land Trust have developed a calculator that the organizations hope will get film fans to go online and balance their carbon emissions. Funds raised go to the World Land Trust’s Paraguay Project, Yahoo reports.

In the past, according to this Wikipedia entry, the movie’s producer, Gale Ann Hurd, has said that the Hulk, being green, is a popular environmental analogy, which is news to us.

But the film has gone a ways to make its production more environmentally friendly, which has resulted in The Hulk being the first film to feature the Environmental Media Association’s Green Seal in the closing credits, Ecorazzi reports.

The film industry is in greening mode – from theaters to DVDs to programming and more programming.

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