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The Timberland Company has launched a new marketing campaign, Earthkeeper, with a goal of recruiting one million people to become part of an online network designed to inspire environmental change. A new Earthkeeper product collection has also been unveiled.
The campaign includes online social networking tools, including partnerships with Changents.com, a Facebook page, a YouTube Earthkeeper Brand Channel and an Earthkeeper blog. Uniting these various Earthkeeper “channels” is www.earthkeeper.com.
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In a study of consumer opinions of marketing claims, survey respondents identified most ...
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