The Executive’s Daily Green Briefing

June 24, 2008

Most Americans Have Made Lifestyle Changes To Help The Environment

More than half of U.S. adults have made changes in their lives that they believe will help the environment, according to a Harris Poll.

More than half of U.S. adults have made changes in their lives that they believe will help the environment, according to a Harris Poll.

The poll of 2,602 U.S. adults shows that nearly three-quarters of adults believe their personal actions have a significant impact on the environment, while 22 percent believe their actions are not significant.

These seem to be positive results for the health of the environment, but certain terminology may be getting in the way of more positive results.

For instance, while 58 percent of those polled say they have not heard the phrase “environmental sustainability” (less than half of those between the ages of 18 and 31 and those 32 to 43 have heard the phrase used), 30 percent of those 63 and older have heard it used.

The acting president of The Nature Conservancy, Stephanie Meeks, says the “poll shows that green living is certainly at the forefront of our minds,” and that most people understand that even the smallest lifestyle change can have significant environmental impact. But, Meeks adds, “people are getting lost in the maze of information.”

harris_6-24-081.jpg

ADVERTISERS

Join the Discussion

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

In a study of consumer opinions of marketing claims, survey respondents identified most ...

click to view full size chart »

WWF Ranks US 7th Among G8 on Climate Scorecard
Growth of Global Carbon Emissions Cut in Half
Electricity, Heat, Transportation Cause 60% of Emissions

Today's News

Carbon Management IS Information Management

Carbon Management IS Information Management

For most organizations today, sophisticated carbon management is simply not possible. At best, ... continue »

The Hope Behind The Holes In The Climate Bill
Energy Costs Rising, Regulations Imminent - Are You Ready?
Energy - It Just Doesn’t Add Up
FTC on Greenwashing: Is That All There Is?
Shaklee Discusses its Green Strategies

Shaklee Discusses its Green Strategies

Shaklee Corp. was recognized recently ...

click to view video »

Sprint Tackles Data Center Improvements
Building a Bridge from Recycled Plastics
The Netherlands Ponders Floating City Architecture
Popular Topics

Marketing

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

Green Seal Adds First U.S. Standard for Personal Care Products

Show Sustainability Sales Success to Climb Corporate Ranks

Emissions

Cisco Wants to Transform Energy Demand and Use with Smart Buildings

Sony Europe Goes to 100% Renewable Energy

EPA Approves California Emissions Waiver

Hi-Tech

Sony Ericsson Joins Nokia, Samsung as ‘Greener’ Electronics Makers

Online Calculator Gauges IT Data Center Costs and Carbon Footprint

Microsoft Reduces Windows 7 Packaging

Efficiency

Black & Veatch HQ to Showcase Sustainability

Raytheon Meets Green Goals with IT Help

Yahoo! Dropping Carbon Offsets for Greener Data Centers

Manufacturing

Electronics Firms Face Off Against Mandated Recycling Programs

Leading Mobile Phone Makers Agree to Develop Universal Charger

Panasonic Cuts Manufacturing Emissions With Simulation Tech

Carbon Offsets/RECs

Sustainable Agriculture Requires Farm Modernization, Free Markets, Tech Adoption

Audi Promotes Clean Diesel via Facebook, Carbon Offsets

CBO: Cap-And-Trade to Cost $175 Per Household

CSR Reports

SAB Miller Targets 25% Reduction in Water Used in Brewing

Molson Coors Cuts CO2 Emissions by 12%

Successful Design in CSR Reporting, Part 2

Major Players

Fuel Cell Systems to Power 30% of Coca-Cola NY Facility

Australia Joins Carbon Reduction Label Scheme

CSX to Cut CO2 Emissions by 8%

See All Topics »