Fewer Willing To Pay Premium For Green

June 30, 2008

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According to a green survey from Rackspace Hosting (PDF), 44 percent of respondents are willing to pay more for green products and services this year; down significantly from the 59 percent of respondents that were willing to pay more last year.Also this year, only 28 percent are willing to trade server performance for lower carbon emissions. One significant increase in responses this year showed that 69 percent of respondents are still concerned and either looking for ways to reduce the impact their company has on the environment or actively addressing the issue; this up seven percent from last year.

“It’s interesting to see that customers still think green is very important, but today they may be less willing to pay more or trade performance for lower carbon emissions. Rackspace understands these concerns, and the economic pressure points, and is working diligently to leverage the available technology in ways that don’t impose additional costs on the customer,” said John Engates, CTO, Rackspace Hosting. “Since launching Greenspace last year, we have rolled out a number of energy efficient and environmentally sound products and initiatives and continue to look for new ways to be environmentally conscious.”

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