Environmental Leader

Timberland Launches Earthkeeper Campaign, Product Collection

The Timberland Company has launched a new marketing campaign, Earthkeeper, with a goal of recruiting one million people to become part of an online network designed to inspire environmental change. A new Earthkeeper product collection has also been unveiled.

The campaign includes online social networking tools, including partnerships with Changents.com, a Facebook page, a YouTube Earthkeeper Brand Channel and an Earthkeeper blog. Uniting these various Earthkeeper “channels” is www.earthkeeper.com.