Home » Ford On Difficulty Translating Sustainability Into Customer Benefits

July 7, 2008

Ford On Difficulty Translating Sustainability Into Customer Benefits

Email This Post Add your comments

Related Stories

Ford Publishes Product Sustainability Index

Ford Names Senior VP Of Sustainability

Ford Issues Sustainability Report

Related Topics

Automotive

Green Marketing

Green Videos

People

Sustainability

Sustainable Strategy & Leadership

Transportation

Jobs for Environmental Leaders

Short clip from Cornell’s eClips of Niel Golightly, director or Sustainable Business Strategies for Ford Motor Company, on how to translate the concept of sustainability into customer benefits.

Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter

Reader Comments

I don’t think Niel Golightly really gets the mission, with that kind of thinking you are doomed to failure. There are many ways to translate environmental credentials of an automobile into sales, but it has to be real not greenwashing.
Sustainability Director

David | July 8th, 2008

Advertisers