http://www.environmentalleader.com/2008/07/07/ford-on-difficulty-translating-sustainability-into-customer-benefits/ The Executive's Daily Green Briefing Sun, 22 Nov 2009 18:36:47 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.environmentalleader.com/2008/07/07/ford-on-difficulty-translating-sustainability-into-customer-benefits/comment-page-1/#comment-60794 David Tue, 08 Jul 2008 14:34:49 +0000 http://www.environmentalleader.com/2008/07/07/ford-on-difficulty-translating-sustainability-into-customer-benefits/#comment-60794 I don't think Niel Golightly really gets the mission, with that kind of thinking you are doomed to failure. There are many ways to translate environmental credentials of an automobile into sales, but it has to be real not greenwashing. Sustainability Director I don’t think Niel Golightly really gets the mission, with that kind of thinking you are doomed to failure. There are many ways to translate environmental credentials of an automobile into sales, but it has to be real not greenwashing.
Sustainability Director

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