Green strategies at Frog’s Leap Winery include a solar installation, a LEED-certified hospitality center and geothermal technologies that power heating and cooling system, according to this ZDNet video.
These efforts are great and make a real difference; also important for the winery is the growing of organic grapes for organic wine — this relates directly to its product and will help its overall green efforts resonate more than if it just adopted solar, with all of its stakeholders, including its customers.
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These efforts are great and make a real difference; also important for the winery is the growing of organic grapes for organic wine — this relates directly to its product and will help its overall green efforts resonate more than if it just adopted solar, with all of its stakeholders, including its customers.
Green Marketing July 17th, 2008