The Executive’s Daily Green Briefing

July 23, 2008

Pickens Set on Turning Texas into Saudi Arabia of Wind

pickens.jpgMillionaire T. Boone Pickens is planning to turn Texas into the Saudi Arabia of wind, but some question his motive, AdAge reports.

As part of the “Pickens Plan,” Pickens is spending $58 million on an advertising blitz, arguing that America’s $700 billion-a-year-oil habit can be kicked with an expansion of wind power.

The Pickens spots started airing on national cable networks such as CNN and MSNBC and full-page ads ran in USA Today and the Wall Street Journal.

But critics point out that Pickens is pushing wind power at the same time he’s building the biggest wind farm in America on a 400,000-acre land in Texas Panhandle.

The plan lines up nicely with his business interests in Mesa Power, which recently spent $2 billion to purchase 667 General Electric wind turbines.

Jerry Taylor, senior fellow at the Cato Institute, says, “Everything he is outlining in this plan will pad his already ample bank account.”

According to AWEA’s April report, Texas is tops among states in both total and new wind power.

A recent U.S Department of Energy report examined the possibility of harnessing enough wind power to provide up to 20 percent of the nation’s total electricity needs by 2030.

ADVERTISERS

Join the Discussion

Comments

Oh PLEASE - I don’t care if the man makes billions - at least it’s clean!!!!! How about using that time/money/energy spent criticizing and do something constructive. Each of us needs to get off our indivudual rear ends and take at least one step in a new direction. Stop griping about what the next guy is doing and start making the world a better place.

Who the heck cares if he can make a (sorry for the bad word) profit? Ya know what, let’s just let only people who have little money do all of the environmental improvements! What’s that you say? They don’t have the money to invest? Then the heck with the environment, we”ll just wait until they get the money. We would not want to help T. Boone get richer, even if it does help us reduce our dependence on oil. I’m sure that the middle east oil producers would agree whole heartedly with that thought process. Anybody got an extra $2 billion I can borrow?

Gee. I invested in companies developing renewable energy sources. I expect to make money. Did I do something wrong?

You should be ashamed of your lack of journalistic integrity. In the first THREE months of 2008, ExxonMobil plowed nearly $9 billion into stock buy-backs - to make even fewer even richer. This article uses snipes by the Cato Institute at a mere $2 billion investment in wind power. If you are going to use the bastion of far right economics (or far left) to slam anything - you should at least explain who they are and for whom they work. I support T. Boone’s call for more - we need $200 billion not $2 billion.

Why, whenever someone has a business plan, do people question their motives? Does anyone question Toyota’s decision to build hybrid cars? Don’t they do that so they can make money? Is it that we activists are so used to calling corporate america to task that we still question their motives even when they’re doing the right thing? If a well-known environmentalist were promoting in and investing in wind power, would be people be questioning his motives? Can we please just get back to a culture of innovation and reward for risk? We need a solution now and questioning motives is just a bunch of noise that distracts you from being productive.

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

In a study of consumer opinions of marketing claims, survey respondents identified most ...

click to view full size chart »

WWF Ranks US 7th Among G8 on Climate Scorecard
Growth of Global Carbon Emissions Cut in Half
Electricity, Heat, Transportation Cause 60% of Emissions

Today's News

Carbon Management IS Information Management

Carbon Management IS Information Management

For most organizations today, sophisticated carbon management is simply not possible. At best, ... continue »

The Hope Behind The Holes In The Climate Bill
Energy Costs Rising, Regulations Imminent - Are You Ready?
Energy - It Just Doesn’t Add Up
FTC on Greenwashing: Is That All There Is?
Shaklee Discusses its Green Strategies

Shaklee Discusses its Green Strategies

Shaklee Corp. was recognized recently ...

click to view video »

Sprint Tackles Data Center Improvements
Building a Bridge from Recycled Plastics
The Netherlands Ponders Floating City Architecture
Popular Topics

Marketing

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

Green Seal Adds First U.S. Standard for Personal Care Products

Show Sustainability Sales Success to Climb Corporate Ranks

Emissions

Cisco Wants to Transform Energy Demand and Use with Smart Buildings

Sony Europe Goes to 100% Renewable Energy

EPA Approves California Emissions Waiver

Hi-Tech

Sony Ericsson Joins Nokia, Samsung as ‘Greener’ Electronics Makers

Online Calculator Gauges IT Data Center Costs and Carbon Footprint

Microsoft Reduces Windows 7 Packaging

Efficiency

Black & Veatch HQ to Showcase Sustainability

Raytheon Meets Green Goals with IT Help

Yahoo! Dropping Carbon Offsets for Greener Data Centers

Manufacturing

Electronics Firms Face Off Against Mandated Recycling Programs

Leading Mobile Phone Makers Agree to Develop Universal Charger

Panasonic Cuts Manufacturing Emissions With Simulation Tech

Carbon Offsets/RECs

Sustainable Agriculture Requires Farm Modernization, Free Markets, Tech Adoption

Audi Promotes Clean Diesel via Facebook, Carbon Offsets

CBO: Cap-And-Trade to Cost $175 Per Household

CSR Reports

SAB Miller Targets 25% Reduction in Water Used in Brewing

Molson Coors Cuts CO2 Emissions by 12%

Successful Design in CSR Reporting, Part 2

Major Players

Fuel Cell Systems to Power 30% of Coca-Cola NY Facility

Australia Joins Carbon Reduction Label Scheme

CSX to Cut CO2 Emissions by 8%

See All Topics »