http://www.environmentalleader.com/2008/08/04/ecolabeling-%e2%80%93-bridging-the-gap/ The Executive's Daily Green Briefing Sun, 22 Nov 2009 21:02:52 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.environmentalleader.com/2008/08/04/ecolabeling-%e2%80%93-bridging-the-gap/comment-page-1/#comment-65997 Mario Vellandi Sun, 10 Aug 2008 07:51:17 +0000 http://www.environmentalleader.com/2008/08/04/ecolabeling-%e2%80%93-bridging-the-gap/#comment-65997 Tim's right. Multi-attribute full spectrum LCA and scoring, accredited and certified by 3rd parties is the way to go. SMaRT certification and C2C are the best ones out there. Tim’s right. Multi-attribute full spectrum LCA and scoring, accredited and certified by 3rd parties is the way to go. SMaRT certification and C2C are the best ones out there.

]]> http://www.environmentalleader.com/2008/08/04/ecolabeling-%e2%80%93-bridging-the-gap/comment-page-1/#comment-65298 Tim Cole Tue, 05 Aug 2008 13:47:14 +0000 http://www.environmentalleader.com/2008/08/04/ecolabeling-%e2%80%93-bridging-the-gap/#comment-65298 Great job Pete. We have labels on the packaging of all our foods giving us what is considered important information for the consumer to make a buying decision so why not for all products, but with eco-information. The true stumbling block is that in order to have an eco-label that the consumer can trust you must start with a robust third party certified sustainable products standard, which will untilize life cycle assesment, cover long term human health impacts, and social equity and responcibility. In every industry you have your leaders and then you have a much larger group that do just what they need to comply with legal requirements. Instead of improving their products and services they will spend more money to fight a sustainable products standard. There are many industry groups that promote single impact certifications and labels which only creates confution and green wash for the consumer. These single impact certifications in no way mean that a product is environmentally friendly. If we're going to transform the market then we have to develop and support sustainable product standards that support the triple bottomline approach. Great job Pete. We have labels on the packaging of all our foods giving us what is considered important information for the consumer to make a buying decision so why not for all products, but with eco-information. The true stumbling block is that in order to have an eco-label that the consumer can trust you must start with a robust third party certified sustainable products standard, which will untilize life cycle assesment, cover long term human health impacts, and social equity and responcibility. In every industry you have your leaders and then you have a much larger group that do just what they need to comply with legal requirements. Instead of improving their products and services they will spend more money to fight a sustainable products standard. There are many industry groups that promote single impact certifications and labels which only creates confution and green wash for the consumer. These single impact certifications in no way mean that a product is environmentally friendly. If we’re going to transform the market then we have to develop and support sustainable product standards that support the triple bottomline approach.

]]> http://www.environmentalleader.com/2008/08/04/ecolabeling-%e2%80%93-bridging-the-gap/comment-page-1/#comment-65224 Kent Ragen Tue, 05 Aug 2008 01:51:42 +0000 http://www.environmentalleader.com/2008/08/04/ecolabeling-%e2%80%93-bridging-the-gap/#comment-65224 Eco-labeling is a balancing act that, at least thus far, is very much a work in progress. But I agree with Pete's position that to be successful the labeling scheme must be simple to consume yet backed by a rigorous methodology. Eco-labeling is a balancing act that, at least thus far, is very much a work in progress. But I agree with Pete’s position that to be successful the labeling scheme must be simple to consume yet backed by a rigorous methodology.

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