Innocent Smoothies Accused of Green Washing
Innocent Smoothies, a company at the leading edge of the green revolution, has been accused by environmental groups of making misleading claims about its environmental credentials, the Daily Telegraph reports.
Sam Chase, of the environmental campaign group Rising Tide, says Innocent is green washing, “people will be happy to pay more for a product if they feel it is environmentally friendly. These drinks are supposed to be fresh but they’re not.”
On the company’s Web site, it tells consumers that the drinks are produced in Britain and that “fruit always travels by boat or rail” because these methods are more fuel-efficient. However, the Daily Telegraph writes that it can reveal the drinks are blended elsewhere before being shipped to the country for bottling.
Richard Reed, one of the company’s co-founders, denies that the company has deliberately tried to mislead customers but acknowledged that since production moved overseas, the company had not publicized where the drinks are made.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Con Edison Development Procures GE Energy Storage System
- Courthouse Replaces Oversized Boiler
- Indoor Farming Company Works on HVAC with PUE 1.0
- Toolkits Designed to Help Health Care Facilities Reduce Energy
- San Antonio Macyâ€™s Store Showcases Better Buildings Challenge Measures
- Natural Gas Gensets to Reach 27 GW of Installed Capacity by 2024
- Larson Releases a Solar Powered Generator with Manual Crank Mast
- Energy Efficiency in Food Service Businesses