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	<title>Comments on: Most Companies Skip Getting CSR Reports Assured</title>
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	<description>The Executive's Daily Green Briefing</description>
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		<title>By: Richard Noss</title>
		<link>http://www.environmentalleader.com/2008/08/06/most-companies-skip-getting-csr-reports-assured/comment-page-1/#comment-65534</link>
		<dc:creator>Richard Noss</dc:creator>
		<pubDate>Wed, 06 Aug 2008 21:10:25 +0000</pubDate>
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		<description>I find the percentage of those companies seeking third party assurance to be an interesting, and disturbing, statistic. Is it a matter of money or desire?
Earlier this year the director of the State of California&#039;s EPP (Environmental Preferential Purchasing) team stated that only 12 of the 283 &quot;green&quot; certification logos out there were third party assured. 
Some reports indicate the public is left confused and somewhat disillusioned by all the sustainability claims being made by business and NGOs, and statistics such as these indicate a potential root to the problem.
I would be interested in thoughts from the group as to how these trends can be reduced, and how potentially we can establish more methods to assure accuracy and truthfulness.</description>
		<content:encoded><![CDATA[<p>I find the percentage of those companies seeking third party assurance to be an interesting, and disturbing, statistic. Is it a matter of money or desire?<br />
Earlier this year the director of the State of California&#8217;s EPP (Environmental Preferential Purchasing) team stated that only 12 of the 283 &#8220;green&#8221; certification logos out there were third party assured.<br />
Some reports indicate the public is left confused and somewhat disillusioned by all the sustainability claims being made by business and NGOs, and statistics such as these indicate a potential root to the problem.<br />
I would be interested in thoughts from the group as to how these trends can be reduced, and how potentially we can establish more methods to assure accuracy and truthfulness.</p>
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