Patagonia Campagn Asks Customers to ‘Vote the Environment’
Patagonia launched its Vote The Environment campaign this week, in advance of the presidential election this November. The three-part campaign asks customers to register to vote, educate themselves on the environmental records of candidates and place the environment at the top of their priority list when voting.
“We’re not endorsing any specific candidates on the executive, federal or local level,” said Patagonia’s CEO and President Casey Sheahan in a statement, “Patagonia’s just saying that our customers can and should dissect the candidate’s environmental voting records and vote accordingly.”
The campaign could be criticized for its strong environmental slant, but the company says it’s willing to face the consequences.
Vote The Environment will be promoted in retail stores, wholesale accounts and on the Web. It will also go on tour with singer Jack Johnson this summer. Apart from targeting the company’s traditional customer base, the campaign will specifically target individuals aged 18 to 25, a group that will make up to one-third of the U.S. electorate by 2015. Vote The Environment tees will be also sold with $5 from the sale of each contributed to the League of Conservation Voters.
Last year, Patagonia began tracking the carbon footprints of five of its products and is expected to add 10 more this year.
Energy Manager News
- Oracle and Opower to Team Up to Make Big Data Even Bigger
- Western EIM Benefits Are Up to Nearly $65M with NV Energy Participation
- FirstEnergy Ohio Seeks Changes to Rate Plan to Ensure Price Stability for Customers
- Utility Data Aggregation: How to Take the Best Approach
- Making the IoT Work for Building Managers
- There’s Nothing More Sacred Than Coal in Coal Country. Ask Hillary Clinton
- SunPower and the Army Work on Solar Project in Alabama
- Climate and Energy Policies Working