Patagonia Campagn Asks Customers to ‘Vote the Environment’
Patagonia launched its Vote The Environment campaign this week, in advance of the presidential election this November. The three-part campaign asks customers to register to vote, educate themselves on the environmental records of candidates and place the environment at the top of their priority list when voting.
“We’re not endorsing any specific candidates on the executive, federal or local level,” said Patagonia’s CEO and President Casey Sheahan in a statement, “Patagonia’s just saying that our customers can and should dissect the candidate’s environmental voting records and vote accordingly.”
The campaign could be criticized for its strong environmental slant, but the company says it’s willing to face the consequences.
Vote The Environment will be promoted in retail stores, wholesale accounts and on the Web. It will also go on tour with singer Jack Johnson this summer. Apart from targeting the company’s traditional customer base, the campaign will specifically target individuals aged 18 to 25, a group that will make up to one-third of the U.S. electorate by 2015. Vote The Environment tees will be also sold with $5 from the sale of each contributed to the League of Conservation Voters.
Last year, Patagonia began tracking the carbon footprints of five of its products and is expected to add 10 more this year.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Using the IoT to Drive Power Plant Efficiency
- Three NJ Communities Say No to School HVAC System Upgrades
- ERC: Electricity Price Trends for the Week Ending September 24
- Researchers Make Gains on Combined Energy Systems, Heat Exchangers
- School Projects in MA, CO
- Pattern Energy Completes 200 MW Logan’s Gap Wind Facility in Texas
- Marine Corps Upgrading 37 Buildings at Camp Lejeune, N.C.
- Photovoltaic Projects in TN, CT