IBM Launches Eco Data Center in Second Life

August 14, 2008

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Visitors who want to check out IBM’s latest eco-data center will have to do so as an avatar in Linden Lab’s Second Life, where the facility “exists,” InformationWeek reports.

The company is increasingly turning to Second Life as a platform for displaying new products and research concepts. Likewise, the data center will be used as a demonstration area for IBM’s eco-friendly technologies and services.

Apart from launching virtual data centers, the company announced in early August that it is planning to build a $360 million adaptive data center by renovating an existing building at its facility in Research Triangle Park.

In addition to greening itself, IBM is also offering a consulting service to help users asses their CSR reporting, the effectiveness of their environmental policies, labor practices, regulatory compliance, corporate values and other CSR-related activities.

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