More Consumers ‘Precycling’
A new trend called â€śprecyclingâ€ť is growing among eco-conscious consumers, according to the Intelligence Group, Brandweek.com reports.
With increase interest in sustainable living, consumers are no longer content with just recycling cans and bottles, they are now precycling.
The idea behind precycling is â€śabout being conscious about products you buy in the first place,â€ť TIG’s Director of Marketing, Melissa Lavigne, told Brandweek.com. According to Lavigne, 49 percent of people now think of resale value when they purchase a product.
Apart from precycling, consumers are still recycling and avoiding products that create more superfluous stuff, such as buying in bulk to avoid excess packaging and reusing items from water bottles to shopping bags.
TIG’s May Cassandra report revealed that over a six month period, 45 percent of trendsetters and 14 percent of mainstream consumers have reduced bottled water purchases; while 49 percent and 16 percent respectively have reduced plastic bag use.
Energy Manager News
- Power Over Ethernet: A Smart Power Option for Smart Buildings
- Seminole County Sports Complex Moves to LEDs
- GlacialPower Intros LED Driver
- The Hunt for Reforming Energy Markets
- New Hampshire Shopping Site Offers Over 70 Competitive Retail Plans
- KCC Slashes Westar Transmission Delivery Fee
- Reach Out to Finance Execs With Data They Understand
- Energy Trust of Oregon Exceeded 2015 Goals