The Executive’s Daily Green Briefing

August 14, 2008

More Consumers ‘Precycling’

precycling.jpgA new trend called “precycling” is growing among eco-conscious consumers, according to the Intelligence Group, Brandweek.com reports.

With increase interest in sustainable living, consumers are no longer content with just recycling cans and bottles, they are now precycling.

The idea behind precycling is “about being conscious about products you buy in the first place,” TIG’s Director of Marketing, Melissa Lavigne, told Brandweek.com. According to Lavigne, 49 percent of people now think of resale value when they purchase a product.

Apart from precycling, consumers are still recycling and avoiding products that create more superfluous stuff, such as buying in bulk to avoid excess packaging and reusing items from water bottles to shopping bags.

TIG’s May Cassandra report revealed that over a six month period, 45 percent of trendsetters and 14 percent of mainstream consumers have reduced bottled water purchases; while 49 percent and 16 percent respectively have reduced plastic bag use.

ADVERTISERS

Join the Discussion

Comments

It is good to see this type of behavior catching on.
I work with schools educating students on becoming eco leaders.
Recycling is an easy way to have an immediate impact on the environment.
www.goriseup.com

Today's News

Boosting the Triple Bottom Line Using Water Management Strategies

Boosting the Triple Bottom Line Using Water Management Strategies

As American consumers and businesses look for new ways to reduce the environmental impact of daily life, the notion of green buildings ... continue »

False Economies
‘Shovel Ready’ Stimulus – Projects That Should Be Supported
Going Green Starts with Design
How Business Influences Climate Change Policy
Retailers Find Environmental Concerns Playing Larger Role In Reputation

Retailers Find Environmental Concerns Playing Larger Role In Reputation

Retailers have entered a new age of corporate citizenship in which not only working conditions but environmental impacts of production and products ...

click to view full size chart »

LOHAS Consumers Drive Charitable Donations
UN: CDM Increasing Emission-Saving Initiatives, Critics Disagree
CSR Reporting Efforts: Electronics, Financial, and Metals
Fair Isaac CIO Discusses Sustainability Efforts

Fair Isaac CIO Discusses Sustainability Efforts

Here's a in-house video from Fair Isaac - an interview with Christopher Rence, Fair Isaac vice president and chief information officer. Fair ...

click to view video »

Air New Zealand Completes Flight Powered By Jatropha Biofuel
Autodesk Green Design Software
Is Sustainability A Fad Or Here To Stay?
The Bottom Line

Marketing

Greenwash Brigade Looks Back At 2008

Green Business 2008 - Environmental Leader’s Most Popular Stories

StubHub To Plant a Tree For Every Ticket Bought For NFL Post-Season

Emissions

Northeast States Agree to Low Carbon Fuel Standard

Ener1 Applies For DOE Funding

Chicago FBI Building Earns LEED Platinum Certification

Hi-Tech

Fair Isaac CIO Discusses Sustainability Efforts

Connecticut DEP To Finalize Details of Statewide ‘E-waste’ Program

Speedy ROI with Quick Green IT Fixes

Efficiency

Boosting the Triple Bottom Line Using Water Management Strategies

PepsiCo Reports Improved Recycling, Careful Water Use

Restaurants To Become ‘Greener,’ Offer More Local Produce In 2009

Manufacturing

WSJ Slams Dell Over Carbon Neutral Claim

Product Stewardship Policy Gains Support

Rio Tinto Likely To Receive Free Carbon Permits Worth $462M in 2010

Carbon Offsets/RECs

The New Rules of Green Travel

Japan Airlines Jumps on Carbon Offset Bandwagon

SFO Kiosks To Sell Carbon Offsets

CSR Reports

Bombardier Meets 5-Yr Reduction Targets

CSR Reporting Efforts: Electronics, Financial, and Metals

Sustainable Silicon Valley Members Cut CO2 Emissions 27%

Major Players

Lenovo Meets, Exceeds EPA Energy Star Criteria Ahead of Deadline

McDonald’s To Rollout Energy Efficient Systems

Wind Not Quite Enough to Fill Staples’ Sails

See All Topics »