August 19, 2008

Consumers Pay Attention To Energy Star Labels

The “Energy Star” label is extremely or very important to 68 percent of consumers, according to the fourth EcoPinion Survey from EcoAlign, a strategic marketing agency focused on energy and the environment.Other findings from the survey:

• Discounts are the most popular incentive (85 percent), followed by two-for-one offerings (77 percent, extremely likely/very likely) and coupons (75 percent).
• The top two “most likely” incentives to be used by consumers to save money on energy costs are discounts (34 percent) and rebates (22 percent).
• When asked what they would do if they had an extra $200, and could choose from a list of energy saving or renewable offerings, 52 percent of respondents would put an extra $200 in the bank.
• Consumers are most interested in having their utility provide coupons to purchase energy efficient light bulbs (74 percent).
• Consumers were most interested in receiving information from the utility web site (58 percent).
• Consumers would like to receive a credit on the utility bill (50 percent) followed by a check in the mail (34 percent).
• Consumers would be much more satisfied with their utility if more energy efficiency and/or pricing programs to save energy and utility were offered. 90 percent of respondents overall would be more satisfied than today.

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