Consumers Pay Attention To Energy Star Labels

The “Energy Star” label is extremely or very important to 68 percent of consumers, according to the fourth EcoPinion Survey from EcoAlign, a strategic marketing agency focused on energy and the environment.Other findings from the survey:

• Discounts are the most popular incentive (85 percent), followed by two-for-one offerings (77 percent, extremely likely/very likely) and coupons (75 percent).
• The top two “most likely” incentives to be used by consumers to save money on energy costs are discounts (34 percent) and rebates (22 percent).
• When asked what they would do if they had an extra $200, and could choose from a list of energy saving or renewable offerings, 52 percent of respondents would put an extra $200 in the bank.
• Consumers are most interested in having their utility provide coupons to purchase energy efficient light bulbs (74 percent).
• Consumers were most interested in receiving information from the utility web site (58 percent).
• Consumers would like to receive a credit on the utility bill (50 percent) followed by a check in the mail (34 percent).
• Consumers would be much more satisfied with their utility if more energy efficiency and/or pricing programs to save energy and utility were offered. 90 percent of respondents overall would be more satisfied than today.