Comments on: Ad Agency To Timberland: Environmental Causes Distracting From Products

By: Sophie

Sophie — Thu, 28 Aug 2008 05:49:56 +0000

Here, here Daniel and Tim,
Societal Business is how well you align the two. By the way the planet doesn’t needing saving. Humanity and the eco-system do. I think in our haste for oversimplification a tiny more bit of detail can make stronger connections which does include socio- economic benefits.

By: Tim Cole

Tim Cole — Fri, 22 Aug 2008 14:45:42 +0000

I agree with Daniel. Tell Leagas Delaney to go pound sand, or if they’re so smart then come up with a marketing strategy that can do both. “Take it On” can also be a challenge to “take on” saving our planet for future generations as well. Come on Leagas you can always come up with reasons for a drop in sales, but don’t tell a company like Timberland that carring for the planet and the people is the cause. I work for a product manufacture and I can offer many case studies that show a positive ROI for supporting the sustainable movement. Timberland please don’t listen to these guys. I’m sure they are very good at what they do, but it is obvious to me that they know squat about sustainability and how to generate profit from green marketing.

By: Daniel

Daniel — Thu, 21 Aug 2008 15:21:19 +0000

Why should Timberland give a damn about what one marketing company thinks? It’s already doing the right thing. Couldn’t this be about the product, or cost structure, or the economy, etc., etc. and not their values?