http://www.environmentalleader.com/2008/08/25/virtual-water-content-of-products-measured/ The Executive's Daily Green Briefing Mon, 23 Nov 2009 21:03:19 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.environmentalleader.com/2008/08/25/virtual-water-content-of-products-measured/comment-page-1/#comment-68068 Jeff Yorzyk Tue, 26 Aug 2008 15:55:23 +0000 http://www.environmentalleader.com/2008/08/25/virtual-water-content-of-products-measured/#comment-68068 This is yet another example of what better tools - such as cradle to cradle Life Cycle Assessment - can tell us, and is no different than the concepts of "embodied energy" or "carbon footprint" that are rapidly becoming mainstream. I look forward to the day when we are able to look at products wholistically, across multiple impact categories in an integrated fashion to assess the overall benefits and trade-offs inherent to different design and production choices. Only then will we begin to avoid the trap of unintended consequences that are created by single-criteria decisions... name a single finaincial descision that happens that way. This is yet another example of what better tools – such as cradle to cradle Life Cycle Assessment – can tell us, and is no different than the concepts of “embodied energy” or “carbon footprint” that are rapidly becoming mainstream. I look forward to the day when we are able to look at products wholistically, across multiple impact categories in an integrated fashion to assess the overall benefits and trade-offs inherent to different design and production choices. Only then will we begin to avoid the trap of unintended consequences that are created by single-criteria decisions… name a single finaincial descision that happens that way.

]]>