http://www.environmentalleader.com/2008/09/02/hp-thinks-outside-the-box-sells-notebooks-in-messenger-bags/ Environmental Leader Fri, 25 May 2012 17:57:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.environmentalleader.com/2008/09/02/hp-thinks-outside-the-box-sells-notebooks-in-messenger-bags/comment-page-1/#comment-69682 Ted Morris Fri, 05 Sep 2008 16:47:33 +0000 http://www.environmentalleader.com/2008/09/02/hp-thinks-outside-the-box-sells-notebooks-in-messenger-bags/#comment-69682 Since apparently the bag is made 100% from recycled materials the fact that it's made from petrol products isn't much of an issue. I also disagree that the "messenger bag" would only used by cyclist. I think that there would be a significant number of people that would use this bag instead of buying another one (which would probably not be made from recycled material). Since apparently the bag is made 100% from recycled materials the fact that it’s made from petrol products isn’t much of an issue. I also disagree that the “messenger bag” would only used by cyclist. I think that there would be a significant number of people that would use this bag instead of buying another one (which would probably not be made from recycled material).

]]> http://www.environmentalleader.com/2008/09/02/hp-thinks-outside-the-box-sells-notebooks-in-messenger-bags/comment-page-1/#comment-69472 Mike Cohn Wed, 03 Sep 2008 23:34:00 +0000 http://www.environmentalleader.com/2008/09/02/hp-thinks-outside-the-box-sells-notebooks-in-messenger-bags/#comment-69472 Recycleable, minimal cardboard/paperwrapping with pretty origami decor for all markets would have been a bit better. Because nobody in San Francisco or NYC who will actually use a messenger bag will shop at Walmart. Besides, most of those active bag/bike users already have far more sophisticated or durable or less "brand inspired" bags or backpacks than the one HP offers. So the bag, made out of petrol-plastics, will sit unused. At least the box was recyclable. Simpler packaging would have been better. I also doubt that this will make that big a difference in Walmart's fuel use because loads in trucks are broken up and distributed for ideal fuel economy and weight loading anyways. There is almost never an entire semi of just computers going to a store. But every little bit does help. Marketing this to high schools and community colleges in rural America might work and Walmart is positioned to sell to those markets and the customers bag/bike oriented and this might inspire them. I hope they will actually use those bags for some good - like going to the library on their bike with the HP design on the bag clearly letting rural crystal meth users know which kid is a better target. Recycleable, minimal cardboard/paperwrapping with pretty origami decor for all markets would have been a bit better. Because nobody in San Francisco or NYC who will actually use a messenger bag will shop at Walmart. Besides, most of those active bag/bike users already have far more sophisticated or durable or less “brand inspired” bags or backpacks than the one HP offers. So the bag, made out of petrol-plastics, will sit unused. At least the box was recyclable. Simpler packaging would have been better. I also doubt that this will make that big a difference in Walmart’s fuel use because loads in trucks are broken up and distributed for ideal fuel economy and weight loading anyways. There is almost never an entire semi of just computers going to a store. But every little bit does help. Marketing this to high schools and community colleges in rural America might work and Walmart is positioned to sell to those markets and the customers bag/bike oriented and this might inspire them. I hope they will actually use those bags for some good – like going to the library on their bike with the HP design on the bag clearly letting rural crystal meth users know which kid is a better target.

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