Forrester: Establish ‘Green Baseline’ Now

September 4, 2008

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Forrester’s new report, “Is Green IT Your Emperor with No Clothes?” says IT departments must establish a “green baseline.” Without it technology leaders will not be able to respond effectively to demands to go green and invest effectively, InfoWorld reports.

The report’s lead author, Forrester analyst Doug Washburn, suggests IT leaders use green as a way of developing staff skills because green IT requires holistic thinking and creative solutions — the skills IT organization needs to embrace.

As improved energy measurement and management technologies proliferate, Washburn says IT can play a major role in reducing company-wide energy consumption and reign as the “energy czar.”

Forrester suggests that the team include strategic allies who can drive buy-in, promotion, and even funding. Such as facilities management staff, VP from your department, marketing, and the corporate social responsibility office.

According to a March report released by Forrester, green IT services will peak at $4.8 billion in 2013.

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