The Executive’s Daily Green Briefing

September 11, 2008

Supervalu Tests Fuel Cell, Other Green Tech

starmarket.jpgSupervalu, the parent company of Shaw’s and Star Market, is testing a fuel cell that runs on natural gas, a refrigeration system that reduces carbon emissions, and light-emitting diodes in a Star Market in Newton, Mass. If the technologies prove successful, Supervalu may roll them out at other retail locations, the Boston Globe reports.

The company does not have an estimated cost for the project but says renovations are expected to reduce the store’s carbon footprint by about 5 million pounds per year. Energy consumption is also expected to be reduced by 211,000 kilowatt hours per year.

The redeveloped World Trade Center will house one of the largest fuel cell installations in the world.

Verizon’s call-switching center and office building in Garden City, N.Y., uses seven fuel cells, each of which is able to generate 200 kwh of electricity.

Supermarkets across the globe are greening up their acts. Tesco recently announced that it has saved 2 billion plastic bags in about two years without adding a bag tax. The supermarket chain is also a leader in testing carbon labels on products.

In July, Sainsbury won the European Retail Solutions Best Green IT Initiative Award 2008 for using simultaneous two-sided thermal receipt printers in its store checkouts.

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