‘Greener’ Companies Boost Corporate Image, Customer Satisfaction

September 16, 2008

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Organizations are leveraging supply chain environmental initiatives to achieve regulatory compliance as much as they are using the programs to improve their corporate image and customer satisfaction level, according to the recent Supply Chain Consortium Environmental Initiative Survey and Report.

The most telling statistic for a company’s commitment is usually budget allocation, and nearly two-thirds of the survey participants have at least some portion of their budget allocated to environmental initiatives. This trend is expected to increase – whether the motive is corporate image, company profit, or concern for the environment.

Although image and compliance are key motivators, the report reveals that reducing “carbon footprint,” a term that few would have known 10 years ago, is also a large factor for companies deciding to implement environmental initiatives – proving that big businesses sometimes like to see green in the environment as well as in their pockets.

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