The Executive’s Daily Green Briefing

September 18, 2008

Nokia Tops Greenpeace Electronics Guide, Nintendo Still In Basement

greenpeace9.jpgNokia tops Greenpeace’s ninth edition of the Greener Electronics Guide. Nokia has regained the lead, which it lost in the 8th edition to Sony, largely due to its improved take-back practice in India.

The Greener Electronics Guide ranks leaders of the mobile phone, computer, TV and games console markets according to their policies and practices on toxic chemicals, recycling and energy.

Samsung, scored high scores on the energy efficiency of its products, and takes second place. Fujitsu Siemens computers is third for setting late 2012 as its deadline for eliminating toxic PVC plastic and all BFRs from across its product range.

Sony Ericsson stands out for having banned hazardous chemicals such as antimony, beryllium and phthalates; as well as making all new models PVC-free since the beginning of the year.

Nokia and Apple are following Sony Ericsson’s lead and have announced that new products will be free of BFRs, PVC and mercury.

Sharp, Microsoft and Nintendo languish at the bottom of the ranking. Though Philips is the company with the worst position on e-waste and recycling. It ranks 12th for negative lobbying that the cost for responsible recycling of its products should be met by governments and consumers.

Microsoft, Nintendo and Philips were also at the bottom of last year’s rankings. In the past Greenpeace has also enlisted gamers for campaign against Sony, Nintendo and Microsoft.

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