Saab Plants Trees To Placate Australian Ad Board
A year after Saab was accused of Greenwashing, Saab Australia’s parent company, GM Holden, has been successfully sued by Australian Competition and Consumer Commission for misleading buyers into believing their vehicles would be carbon-neutral during their lifetimes, Autoblog reports.
Last year, Saab Australia touted that, “Every Saab is green with carbon emissions neutral across the entire Saab range.” The campaign said Saab would plant 17 trees to offset CO2 emissions for the lifespan of each car sold. In fact, 17 trees only offsets the car’s first year carbon emissions.
Since then, GM has agreed not to republish the original advertisement and to retrain its marketing staff in relation to making green claims.
According to the Motor Report, GM has also pledged to plant 12,500 trees to offset an estimated 10 year’s worth of CO2 emissions from its vehicles.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Embracing New Tech Is Key to Greater Energy Savings, Say Experts
- SolarCity: We Have the World’s Most Efficient Rooftop Solar Panel
- Bridgestone Arena in Nashville Switches to LEDs
- Helping Building Automation Grow
- Municipalities Could Combine Small Cell and LED Upgrades
- Holistic Approach to Energy Savings in Dublin, Ohio Schools
- NYC One Step Closer to Net-Zero Energy Goal at Wastewater Treatment Plants
- ‘Better Buildings, Better Plants’ Saves $2.4B Over Five Years